In the world of ethical and sustainable fashion, a trend is emerging with a vengeance: deadstock. But what exactly is deadstock, and how is it eco-friendly?
What is Deadstock?
Deadstock refers to fabrics or materials that have never been used for their original purpose and are likely to end up in the trash or in storage warehouses. These surplus productions can come from order cancellations, overstocks or end of series. Rather than letting them sleep in warehouses or throwing them away, many fashion brands like JADICE choose to use them to create new upcycled clothing such as the Top Omar ,Top Along , Shorts or Socks , all available in the " LA PRIMERA " collection.
But to better understand what deadstock is, it is important to understand its history!
Early 2000s: Environmental Awareness
Rising environmental concerns have pushed designers and fashion brands to seek more sustainable alternatives. It was during this period that deadstock fabrics began to be revalued as a valuable resource.
Mid-2000s: The Emergence of Upcycling
Upcycling, or the art of transforming used or surplus materials into higher-quality or higher-value products, has contributed to the popularity of deadstock fabrics. Designers have begun using these materials to create unique, ethical pieces.
Late 2000s: The First Sustainable Fashion Brands
Pioneering brands like Patagonia and Eileen Fisher have begun incorporating deadstock fabrics into their collections, raising awareness about the importance of reducing textile waste.
2010s: The Rise of Startups and Independent Brands
The 2010s saw an explosion of startups and independent brands focused on sustainability and upcycling. Deadstock fabric became a mainstay for these companies, helping to democratize its use. Online platforms specializing in the sale of deadstock fabrics, such as Queen of Raw, emerged, making these materials easier for designers to access.
2020 and Beyond: A Growing Trend
Why is Deadstock Eco-Responsible?
- Waste Reduction: By using deadstock fabrics, brands avoid new production cycles, thus helping to reduce textile waste.
- Resource saving: Reusing existing materials helps minimize the consumption of natural resources such as water and energy needed to produce new fabrics.
- Valorization of existing resources: Deadstock enhances the value of existing resources by giving them a new life, rather than creating demand for new materials.
Benefits of Deadstock for Ethical Fashion:
- Uniqueness: Deadstock fabrics often offer unique patterns and textures, allowing fashion designers to offer pieces in very limited and exclusive quantities.
- Sustainability: By using existing materials, brands contribute to the sustainability of the fashion industry by reducing their environmental footprint.
- Transparency: Using deadstock allows fashion brands to take a transparent approach to their customers, highlighting their commitment to sustainability and waste reduction.
How to Use/Upcycle Deadstock Fabric
- DIY Projects : Create your own clothing and accessories. Deadstock is ideal for DIY sewing projects.
- Artisanal Fashion : If you are a designer or a small brand, use deadstock to produce limited collections.
- Renovation : Revive existing garments by adding details or replacing worn parts with deadstock fabric.
Where to Find Deadstock Fabric?
Specialty Online Stores : Several sites specialize in selling deadstock fabrics, offering a wide variety of materials at affordable prices.
Local Fabric Stores : Many fabric stores have a section dedicated to discontinued or surplus fabrics. Don't hesitate to ask the staff.
Events and Designer Markets : Sustainable fashion fairs and designer markets are great places to find deadstock fabric.
Designer Networks : Join online groups and forums where designers share resources and tips for finding deadstock fabric.
Facebook Groups : Groups like "Sewing & Craft Supplies Destash" are great places to find deadstock fabrics.
Instagram Hashtags : Use hashtags like #deadstockfabrics to discover sellers and promotions.