Our story

For Jade, it all begins with a childhood memory, the family seated at the large wooden table during the holidays. A moment punctuated by sharing and intergenerational transmission, simple memories that remain anchored.

This emotional baggage is reinforced by a revelatory immersion in Delhi, India, working for Bodice, a label blending craftsmanship and contemporary fashion. This culture of incredible visual richness and its expertise have a profound impact on Jade, combined with the human experience of encountering other life stories.

JADICE was born as a return to fundamental forms, a resistance to the movements of a disordered fashion, a change of speed. The JADICE style is made of a mosaic of reminiscences, simple and forgotten desires, given grace, secret qualities. Its fiber is traveler, curious about lands both unknown and familiar.

JADICE is a helping hand to contribute to a textile renewal: repair and cherish, transform and perpetuate. With her brand, Jade puts her creativity at the service of responsible and circular fashion. More than a wake-up call, it's a desire to have a positive impact.

JADICE's reciprocity system challenges our practices by reiterating how humanity is the central key, beyond oppositions and differences. It is by focusing on what already connects us that the perspective of the future will become more clearly understood together. Building on what already exists to imagine tomorrow.

More concretely, this projection takes on its full meaning with the concept of Restyle: giving new life to a family-inherited garment to make it last, in a different way. Respecting what already exists and optimizing it with a contemporary twist. Preferring relief to perfection, craft to novelty, to recreate this space of proximity and exchange so dear to Jade's heart. The result is a handmade wardrobe of a few unique, adaptable, reversible pieces, each with a strong identity and premium quality.